Casually chilling outside The Sidewinder before her SXSW performance, BAUM represents the next generation of pop starlets. The best way to describe this girl is unapologetically bad ass. Following in the footsteps of Lorde, it seems that this generation are in full control of their image and artistry.
Not only is it BAUM’s first time playing SXSW, it’s also her first time in Austin. “The people here are really friendly, which makes me relaxed. SXSW is just like a big party! I’ve been here almost a week. Last night I caught a bunch of cool people like Noah Cyrus and Kitten.”