Casually chilling outside The Sidewinder before her SXSW performance, BAUM represents the next generation of pop starlets. The best way to describe this girl is unapologetically bad ass. Following in the footsteps of Lorde, it seems that this generation are in full control of their image and artistry.

Not only is it BAUM’s first time playing SXSW, it’s also her first time in Austin. “The people here are really friendly, which makes me relaxed. SXSW is just like a big party! I’ve been here almost a week. Last night I caught a bunch of cool people like Noah Cyrus and Kitten.”

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Tessa Pavilach, better known as Hoodlem, is widely recognised as Australia’s front runner of experimental soul and future R&B. The Aussie beat maker first caught our attention with her glitchy synth pop, dreamy vocals, and brutally honest lyrics.

We are outside The Sidewinder on Austin’s famous Sixth Street. It’s 9PM and SXSW 2018 is in full swing. The Australian-born left-field singer songwriter is moments away from stepping on stage. As we compliment each other’s outfits, Hoodlem recalls how she recently re-located from Australia to Toronto.

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After falling for rock n roll, soul and the blues in his native Switzerland, Sam Himself followed the music. It took him to Brooklyn. “I love Switzerland, but it feels like there’s bit of a glass ceiling there culturally. New York is where you want to be for music. Or also Austin, as I’m discovering.”

This is Sam’s first time playing SXSW, we’re outside in the Texas sunshine at The Sidewinder off 6th Street. After attending the festival a few times as a fan, it seems Sam has a love affair with Austin, “I just love being around so many new musicians and discovering new shit that I didn’t expect to see.”

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