It’s the end of an era for V Festival. The event is set to rebrand in 2018 after the withdrawal of headline sponsor Virgin after 22 years. The festival’s new name and identity will be announced next month.
There’s been speculation about the future of the twin event, staged in Hylands Park, Chelmsford and Weston Park, Staffordshire. But organiser Melvin Benn has confirmed to Music Week that it will continue at both sites under a different guise.
— Richard Branson (@richardbranson) October 30, 2017