Red Bull Music Academy are known for pushing boundaries and supporting the underground scene. Back in 2014, around 20,000 ravers gathered under the roof of Earls Court Exhibition Centre in London for the annual Red Bull Culture Clash event.
Not only that, the event pulled in over 1 million viewers online. It’s been said the postmodern consumer has a love of novelty and a fear of boredom; we’re seeking experiences that rupture routine and provoke radical redefinition of the self in moments of epiphany.
Bring any culture together and musically, sparks fly. The passionate response to last year’s clash finally sent out positive messages to the masses. Clash no longer means conflict or war. Ravers portray a strong sense of unity, built around sound, energy, and togetherness – rooted in the scene they love.
Elsewhere, we’ve picked up on negative vibes surrounding the festival industry. Line-ups are too similar, too stale. It’s time we turn to life-long ravers to pave the way for the future of festival season.
Bass superstars Chase & Status, Rage, Shy FX, and reggae King David Rodigan, – (aka Rebel Sound) – took home the Red Bull Sound Clash crown after a flame performance. And, for the first time in history, since diversifying from its rock roots, Reading and Leeds Festival acknowledged the win – adding champion crew Rebel Sound to their eclectic bill.
Hopefully this is just the start of major UK festivals recognising grime and creating a place to celebrate it. Shoutout to MOBO award-winning Skepta who is rumoured for major festival slots off the back of a music video that cost £80 to make.
Look outside the box and try out a new stage this summer. The way Red Bull Culture Clash is evolving; there’s chance for fans of all kinds of genres to immerse themselves in this cutting-edge musical art form.