“A not-so-subtle middle finger to the naysayers” – Sam Fender shares powerful new single ‘That Sound’


Sam Fender has shared a new single, That Sound, lifted from his forthcoming debut EP ‘Dead Boys’, out 20th November through Polydor Records.

The young North Shields musician, whose lyrics tackle hard-hitting subjects of social importance and generational significance, are broadly drawn from his experiences growing up on Tyneside. The content is significant, and wrapped in rousing, propulsive, arena-sized anthems.

Describing the song, Sam explains: Simply put, That Sound is a celebration of music, but it’s also a not-so-subtle middle finger to the naysayers that tend to rear their heads as soon as things start to work out for you, especially back at home. Music was always ever present when I was growing up, and it’s continued to be the most important and intrinsic part of me. It kept me from going off the rails as a kid and it gave me rare purpose and self-confidence that I couldn’t find from anything else.

This song talks loosely about how susceptible you can become to negativity and jealousy, even when you’re at your happiest and most confident. It’s about finding strength to ignore it all, and keep doing your own thing.