Sam Fender shares striking ‘Hypersonic Missiles’ video


Directed by the acclaimed Vincent Haycock (Lana Del Rey, Florence + The Machine), this is the LA director’s third video for Sam Fender following Dead Boys and Play God. It was shot in LA.

Hypersonic Missiles is a song that makes impassioned observations about the state of the world around us, commenting on apathy in the face of self-destruction.

Whilst we all see the frightening daily political mismanagement being played out across the globe; most of us remain helpless and confused, watching quietly for what comes next.

Sam Fender explains: “This song started out when I saw the term ‘Hypersonic Missiles’ in a newspaper. It’s a newly developed Russian missile that travels at something like nine times the speed of sound, which is essentially unstoppable. America currently has no defence against such a weapon, they would be helpless in the wake of an attack, as you have roughly six minutes from the time it is launched to the time it strikes.” 

He goes on to describe: “In many ways, Hypersonic Missiles is an unorthodox love song. Its main focus is on the world around the narrator, who is a complete tin foil hatter. They are convinced the world is on its last legs; they know that it is rife with injustice but feel completely helpless and lacking the necessary intelligence to change it while remaining hopelessly addicted to the fruits of consumerism. 

“Amongst all the chaos is love and celebration, there is this glimmer of hope that runs through the song, a little notion that no matter what happens, these two people are gonna have a fucking good time regardless of the tyrants that run their world, and regardless of the imminent doom from these ‘Hypersonic Missiles’.”

Back in the UK, Sam’s been selling out every show he plays. Sam recently announced a hometown date at Tynemouth Castle, with 4000 tickets selling out within an hour.

A hectic summer schedule of festivals (including Glastonbury, All Points East, and TRNSMT) surrounds the release of Fender’s debut album. Further details of that to be announced soon.