Dua Lipa has confirmed that the next single from her acclaimed debut album will be ‘IDGAF’. Accompanying the single is an official video directed by Henry Scholfield, who previously directed Dua’s iconic video for ‘New Rules’.
‘IDGAF’ is the sixth single taken from Dua’s album. The video sees Dua’s softer side in a battle with a cold, empowered alter ego.
Speaking on the process, video director Scholfield said: “We wanted to embody the sense of empowerment in the track, whilst going beyond the literal breakup context. We had in mind a visual of the internal struggle, showing the two sides of Dua’s emotive state, like an argument with someone you love. The strong Dua at first berating then eventually persuading her weaker alter ego that they both don’t give a f***.”
On making the video, Dua said: “It took us 22 hours to shoot this video and with the best people and team magic happens. This video is about your stronger and weaker side fighting with each other only to realise that self love is what will help you overcome any negativity that comes your way. I hope you like it as much as we have loved making it.”
Now looking into the new year, Dua is soon to embark on an expansive UK arena tour culminating in a sold out hometown show at London’s Alexandra Palace.